Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
San Carlos Park
San Carlos Park is a census-designated place (CDP) in Lee County, Florida, United States. The population was 16,317 at the 2000 census. It is part of the Cape Coral-Fort Myers, Florida Metropolitan Statistical Area.
San Carlos Park is located at 26°28′28″N 81°48′56″W (26.474458, -81.815467).[3]
According to the United States Census Bureau, the CDP has a total area of 5.1 square miles (13 km2), of which 4.9 square miles (13 km2) is land and 0.2 square miles (0.52 km2) (4.15%) is water.
As of the census[1] of 2000, there were 16,317 people, 5,901 households, and 4,449 families residing in the CDP. The population density was 3,360.5 people per square mile (1,296.3/km²). There were 6,580 housing units at an average density of 1,355.2/sq mi (522.7/km²). The racial makeup of the CDP was 93.84% White, 1.26% African American, 0.34% Native American, 0.70% Asian, 0.01% Pacific Islander, 2.31% from other races, and 1.54% from two or more races. Hispanic or Latino of any race were 8.14% of the population.